Nike x Mountain Trials was a concept I was working on where Nike meets japans beautiful landscape culture with sports / hiking sportswear that links to the Nike Running app.
My goal is to visit Japan and also explore the culture, architecture and food. Japan is a huge inspiration to me and this concept was made with a lot of love and inspiration aimed at the aesthetic of the Japanese streets.
NIKE JAPAN
PRIMARK x FLASH
With the release of The Flash in cinemas next year, this concept was a pitch on how the films promotional posters and art would look with a store take over.
This would work across all major stores and also in-store POP with digital screens to really engage the consumer.
